Applications like Uber seem to be the opposite of decentralization - that is, a company that acts as a hub for the sorting of demand for private transport services -, which uses algorithms developed internally to control its fleet of drivers, the services offered and the compensation required.


According to Bloomberg, the Israeli startup La'Zooz proposes itself on the global market of the sharing economy as the "anti-Uber". He has created his own digital currency that is digitally recorded using blockchain technology.


Instead of using a centralized network to call taxis, people can call the La'Zooz App to look for other people traveling on similar routes and use La'Zooz's encrypted "beat" to pay for the ride.

The same cryptocurrencies can then be used (accumulated or expenses) even for subsequent runs. Users earn (or spend) these coins by letting the application trace their position to optimize the movement of the community of users of their services.