Blockchains can be a real help for retailers who offer gift cards and loyalty programs, to make these systems cheaper and safer. With the fewer intermediaries needed to process card issuance and sales transactions, the process of buying and using gift cards is more efficient and convenient.
Likewise, the ability to prevent fraud attempts will increase, due to the fact that the system based on blockchain allows to guarantee the truthfulness of the cardholder in an automatic and univocal way, effectively preventing the bad guys from being able to use fraudulently. unduly misappropriated accounts.
Gyft, for example, has created the Gyft Block program, an online platform for purchasing, sending and using gift cards based on distributed ledger technology.